Facial recognition technology is used in the restaurant industry in various ways. One of the applications of face recognition in the restaurant business is customer identification and registration in the loyalty program. For example, a restaurant may use facial recognition to identify a customer when entering a restaurant and then automatically register him in the loyalty program of the restaurant or apply to him any discounts or rewards to which he may be entitled.
Another application of face recognition in the restaurant business is employee attendance tracking and time and attendance management. Using the facial recognition system, the restaurant can automatically track the arrival and departure times of an employee, eliminating the need for manual attendance records. This will help to simplify payroll processing and reduce the risk of errors or fraud.
Facial recognition technology can also be used in the restaurant industry for security purposes, such as identifying known criminals or banning unauthorized visitors to restaurants.
Market analysis
According to ITRex Group research data, in 2020 the global face recognition market in the restaurant business was estimated at $3.72 billion, and it is expected to reach $11.62 billion by 2026, registering CAGR by about 21%
Customer experience
Use cases
Increase in sales and average cheque
Personal approach to each client. The online system will tell you the name of the client, the history of his visits, as well as identify contacts with relatives and friends for analysis of their tastes and preferences. Offer only what the customer really needs here and now. Make additional sales at the moment, creating customer needs.
Improving customer service
A facial recognition system can help restaurants improve customer service, thereby increasing their ability to differentiate their business from competitors and attract new customers. With the application, the waiter will be able to improve interaction with the client, adjusting to his mood, holidays and taste preferences. He won’t have to ask the client for the necessary information, it will be on the app.
Employee attendance tracking
Using the facial recognition system, the restaurant can automatically track the arrival and departure times of an employee, eliminating the need for manual attendance records. This will help to simplify payroll processing and reduce the risk of errors or fraud.
Access control to staff quarters
LUMIFACE limits the risks of counterfeiting RFID-cards of employees, their loss, transfer to third parties, access of several people on one card.